Year

2020

Intro

This is one of my projects at Master’s of Human-Computer Interaction & Design with UCI.

I have completed a competitive analysis from Ulta Beauty’s perspective since I shop with them regularly. This competitive analysis will help Ulta Beauty understand where they stand in the industry. I picked up two direct competitors, four indirect competitors, and one influencer company.

Methodology

Please find the full key findings of each competitors at the end of this page.

Recommendations

Final Report

Please feel free to reach out if you would like to view the full report.